Free SEO Tips | SEO | Search Engine Optimization

Search engine optimisation is the art of gaining more visibility in the major search engines for certain keyphrases clients will use to find a business.

The Job of an SEO (the term used for the professionals hired to do this job), is to find related phrases that potential customers are using to find a given website and through on-page and off-page factors, gain authority with the search engine(s) so that the website will appear high up the rankings and thus gain increased visibility.

Lets Look at the two factors in more detail:-
On-Page:-
On page factors are recommendations that the client must make to the website so it is optimised for the desired keyphrases. These recommendations have a varied amount of importance in the eyes of the search engine.

The Title tag – This is the most important factor in the eyes of the search engine. The ideal Title tag should be no more than 64 characters long. This is because Google will truncate anything after these characters and replace it with …. The title tag should be seen the headline of an advert. It should attract the customer or user to click on your url, rather than the one above or the one below it. In terms of SEO the title tag should have your keyword phrase in it (preferably at the start of the tag). Common mistakes with the title tag is either to leave it blank or just have the companies name in it. The only thing a company can hope to succeed in the doing this is to be found under the company name.

Meta Description – Although many people feel the meta tags have lost importance (due to some cunning webmaster realizing that it was an important factor when search engines were ranking sites and using the keyword constantly in the description or \’spamming\’ as it commonly called), there are some who still see its potential value. Search engines still look at this tag and it appears directly underneath the title tag in search engines result pages (serp\’s).

Body Text – Search engines love content. Let me repeat that, content is king with the search engines, so having a major amount of quality text about the subject you excel in is paramount to good search engine result placement. Again, having your keyword phrase placed around the body text is the way that go to get authority with the search engines. One of the factors when looking to optimise body text for the search engines is keyword density. This is the percentage the keyword phrase appears compared to the rest of the text. A good keyword density is around 6-8% of the overall body text. There are many tools available on the net to check the overall keyword density.
In order to be fully optimised a site should have around 400-600 words of text minimum.

There are other factors that should be looked at, the number of pages, header tags, image descriptions, get these right and with a comprehensive link building package you can easily dominate the search engines.

Neil Maycock writes articles for SEO Sheffield

Article Source: ArticleRich.com

Tags: Advert, Find A Business, Find Business, Google, Job Find, Job Related, Keyword Phrase, Lost, Major Search Engines, Meta Description, Meta Tags, More Visibility, Phrases, Search Engine Optimisation, Seo, Spamming, Title Tag, Webmaster

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