Posts Tagged ‘Online Reputation Management’

Use SEO to Build Personal Brand

Not too long ago, most laypeople outside the advertising and marketing industries had alternative memes for what a “brand” is. Most companies didn’t appreciate the power of branding because there was no statistic or metric to measure a branding campaign’s financial effects. (…)

Reverse Search Engine Optimization to Suppress Negative Public Relations Online

Reverse SEO has become one of the most effective strategies for pushing down bad publicity within the search engines’ organic listings. It is an online reputation management tool of SEO consultants who manage public relations online. (…)